Why we publish this
Software reviews are where affiliate sites are least trustworthy: scores appear from nowhere and the highest-paying referral wins. This page sets out exactly how our reviews of Betfair trading software are put together, including what we do not do, so you can judge how much weight to give them.
What a review is built from
- The vendor’s own material. Feature lists, user manuals, tutorial videos and release notes published by the developer.
- Published pricing and trial terms. Every tier, monthly and annual, and the length and conditions of the free trial, as listed on the vendor’s site on the date shown.
- Betfair’s documentation. The Exchange API documentation, rules and charges, which set what any third party tool can and cannot do.
- Comparison with the alternatives. Each product is set against the others in its price band, feature by feature.
Reviews are drafted with the help of AI writing tools. The editor, Fredrik Filipsson, is accountable for every review published under his name.
What we do not do
- No claimed lab tests. We have not timed order speed, run stability trials or traded a test bankroll through these products, and our reviews do not claim to. Prices and specifications come from the vendor or from Betfair.
- No invented trades. Worked examples use illustrative figures to show the maths and are labelled as such.
- No borrowed ratings. We never publish aggregate star ratings or user review counts.
The scorecard
Each review scores four areas out of ten, and the prose explains every score:
- Features. Ladder, one-click trading, stop-losses, charting and automation: which are included at each price, and how complete they are.
- Speed of use. How the software lets you act quickly: one-click and keyboard trading, how orders are sent to the API, and what the vendor documents about it. This is a design assessment, not a timing test.
- Ease of use. The learning curve, the quality of the manual and tutorials, and how long the free trial gives you to find out.
- Value. Whether the price, monthly and annual, is fair for what you get, and for which kind of trader.
How we reach a verdict
A verdict is a recommendation for a specific trader, not an average of four numbers. A tool can be the right choice for automation and the wrong one for a beginner scalper, and the review says which. Most products we cover offer a free trial or a free tier, so the last step is yours: run it on your own machine and connection before you pay.
Independence and disclosure
We earn commission on some software referrals, disclosed at the top of every review that carries an affiliate link, with those links marked as sponsored. Commission does not move a score, and reviews state the weaknesses of products we are paid to refer. See the editorial policy for how we handle commercial relationships.
Updates and your results
Prices and features change. When a vendor changes either, we update the review and its date. If you have used a tool and your experience differs from what we wrote, tell us through the contact form: reader reports are the best evidence we can add to a review.