1. Introduction
BetfairSquare.com ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains what information we collect when you visit our website, how we use it, who we share it with, and your rights under applicable data protection law — including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using this website, you acknowledge that you have read and understood this Privacy Policy. If you have any questions, contact us via the contact page.
2. Information We Collect
We collect the following categories of information:
- Information you provide directly: When you submit a contact form, newsletter signup, or advertising enquiry, we collect the information you enter — typically your name, email address, and message content. This data is processed by Formspree, our form processing provider.
- Usage data: Standard web server logs and analytics data including your IP address, browser type, operating system, referring URL, pages visited, and time on site. We use this to understand traffic and improve content.
- Cookies and similar technologies: See Section 4 below for full details.
We do not collect sensitive personal data (such as health information, financial account details, or information about minors). We do not collect payment card information at any point — we have no e-commerce functionality.
3. How We Use Your Information
| Purpose | Legal Basis |
|---|---|
| Responding to contact form enquiries and advertising requests | Legitimate interests (responding to enquiries) |
| Sending the newsletter (if you subscribed) | Consent (you opted in) |
| Analysing site traffic and improving content | Legitimate interests (improving service) |
| Displaying relevant advertising | Legitimate interests / Consent (where cookies required) |
| Complying with legal obligations | Legal obligation |
We do not use your data for automated decision-making or profiling in ways that produce legal or similarly significant effects.
4. Cookies
Cookies are small text files stored on your device when you visit a website. We use the following types:
- Strictly necessary cookies: Required for the website to function. No consent required. These include session management and security cookies.
- Analytics cookies: We use Google Analytics (or equivalent) to measure site traffic and user behaviour. These cookies collect anonymised data. You can opt out of Google Analytics via the Google Analytics Opt-out Browser Add-on.
- Affiliate tracking cookies: When you click an affiliate link (to Betfair or trading software providers), the destination site may set a tracking cookie to attribute any subsequent sign-up or purchase to BetfairSquare.com. We do not control these cookies — they are set by third parties.
You can manage cookie preferences through your browser settings. Most browsers allow you to refuse, delete, or be notified about cookies. Blocking certain cookies may affect site functionality.
5. Third Parties We Work With
- Formspree: Processes form submissions (contact, newsletter, advertising enquiries). Data is transmitted securely and stored according to Formspree's Privacy Policy.
- Google Analytics: Website analytics. Data is anonymised and processed according to Google's Privacy Policy. We have enabled IP anonymisation.
- Betfair / Flutter Entertainment: We include affiliate links to Betfair. Betfair is an independent data controller — their data practices are governed by Betfair's Privacy Policy.
- Software affiliates: We may include affiliate links to Bet Angel, Geeks Toy, and similar software providers. Each operates independently under their own privacy policies.
- Content delivery and hosting: We use standard web hosting and CDN services. These providers process server logs in the course of delivering pages to your browser.
We do not sell your personal data to any third party. We do not share personal data with advertising networks beyond what is described above.
6. Affiliate Link Disclosure
BetfairSquare.com participates in affiliate programmes. When you click a link marked as sponsored or labelled "Open Betfair Account", "Try [Software]", or similar, we may receive a commission if you subsequently create an account or make a purchase. This has no effect on the price you pay and does not influence our editorial ratings or reviews.
Affiliate links are identified with the rel="sponsored" HTML attribute and are clearly labelled in the interface. Our content reviews and rankings are editorially independent — we do not accept payment to alter review scores or editorial conclusions.
7. Data Retention
We retain data only for as long as necessary for the purpose it was collected:
- Contact form enquiries: up to 24 months (or until the enquiry is resolved)
- Newsletter subscriber data: until you unsubscribe
- Analytics data: up to 26 months (Google Analytics default, then aggregated)
- Server access logs: typically 90 days
8. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Request correction of inaccurate or incomplete data.
- Erasure: Request deletion of your data where there is no overriding legitimate reason to retain it.
- Restriction: Request that we limit processing of your data in certain circumstances.
- Data portability: Receive your data in a structured, machine-readable format.
- Objection: Object to processing based on legitimate interests or for direct marketing.
- Withdraw consent: If processing is based on consent (e.g. newsletter), you can withdraw at any time via the unsubscribe link in any email or by contacting us.
To exercise any of these rights, contact us via the contact page. We will respond within 30 days. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe we have not handled your data correctly.
9. Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. Our website is served over HTTPS. Form data is transmitted encrypted. We do not store payment card information.
No internet transmission is 100% secure. We cannot guarantee absolute security and are not liable for breaches outside our reasonable control.
10. Children
BetfairSquare.com is a gambling-related website. It is intended for adults aged 18 and over only. We do not knowingly collect personal data from anyone under 18. If you believe we have inadvertently collected data from a minor, contact us immediately and we will delete it.
11. External Links
Our site contains links to third-party websites, including Betfair, software providers, and responsible gambling organisations. We are not responsible for the privacy practices of those sites and encourage you to review their own policies before submitting any personal information.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of the site after changes constitutes acceptance of the revised policy. For significant changes, we will provide a more prominent notice.
13. Contact
For any data protection queries, requests, or concerns, use our contact page. We aim to respond within 5 working days.