What this page is
This is the editorial policy for BetfairSquare.com — how we research, write, correct and disclose. It exists so you can judge whether to trust what you read here. Betfair Exchange trading is real money at real risk, so we hold our content to a standard closer to financial publishing than to a tips site. If we ever fall short of what is written below, we want to hear about it: use the contact form.
Who writes here
Every content page carries a named author and a last-updated date, and links to that author's profile on our editorial team page. We do not publish anonymous content. Our lead author and editor, Fredrik Filipsson, has traded the Betfair Exchange since the mid-2000s — through the API rollout, the Premium Charge and the shift from pre-race scalping to in-play markets. Worked examples use illustrative figures to show the maths and are labelled as such; they are not records of real trades. Some articles are drafted with the help of AI writing tools.
How we research
Our process, in order:
- Primary first. Where a fact can be checked against Betfair’s own rules, charges or API documentation, or a vendor’s published pricing, that is the source we use rather than what other sites say.
- No claimed experience. Pages are drafted with the help of AI writing tools. We do not claim to have run a strategy, timed a platform or traded a bankroll unless the page shows the evidence.
- Numbers are specific. Worked examples quote exact prices, stakes and P&L (“back at 3.40, lay at 3.35, green up for £14.60”) because vague advice is useless. They are illustrative and labelled as such.
- We show the downside. Every strategy page states when it is hard, when most people lose, and what the realistic variance looks like.
The questions we hold pages to
Is every price, rule and figure verifiable? Is the strategy described accurately enough that a reader could execute it? Are the risks stated honestly? Does the page add something not already freely available? Where a page falls short, we revise it or take it down. Commercial details that change — commission rates, software pricing, sign-up offers — are dated so you can see how current they are.
Corrections
We make mistakes and we fix them in the open. If you find an error, email us through the contact form; we read every report and fix confirmed errors. When we change something material, we update the “last updated” date on the page. We would rather be corrected than be wrong.
Affiliate links and independence
BetfairSquare earns commission when readers open a Betfair account or buy software through some of our links. This is how the site funds itself, and it is disclosed near the top of every page that contains such links, with those links marked rel="sponsored". The commission never buys a better review. We have given critical assessments to software we are paid to refer, and we rank products by how well their features and pricing fit a given trader, not by what they pay. Our software review method page sets out exactly how those verdicts are reached. We are not owned by, affiliated with, or endorsed by Betfair or Flutter Entertainment.
Responsible gambling
We are pro-trading, not pro-gambling-at-any-cost. Every page carries a responsible-gambling notice and links to support services. If betting is causing you harm, our responsible gambling page lists the help available. Nothing on this site is a guarantee of profit, and most people who trade the Exchange do not make money — we say so repeatedly because it is true.
Standards we will not break
- 01No anonymous content. Every page has a named, accountable author.
- 02No invented results. Worked examples are labelled illustrative and never presented as real trades.
- 03No paid-for verdicts. Commercial relationships never change a ranking or score.
- 04No guaranteed-profit claims. We describe edges and variance honestly, never certainty.
- 05No buried disclosure. Affiliate relationships are stated up front, on every relevant page.