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Advertise on BetfairSquare

Reach a highly engaged audience of Betfair Exchange traders — from complete beginners to full-time professionals. Our readers are actively looking for trading software, strategies, and tools.

200K+
Monthly Readers
68%
UK / Ireland / AUS
4.2 min
Avg. Time on Site
18K+
Newsletter Subscribers
Advertising Formats
All placements are clearly marked as advertising. We maintain editorial independence on all content.
Software Review Placement
Your software reviewed in full on our dedicated software section. Honest, detailed, editorial-style write-up with scorecard. We review only software we can genuinely assess — no fake scores. Includes a permanent "Try [Software]" affiliate link throughout the review.
3,000-word review · Scorecard · Permanent placement · Internal linking
POA
Per placement
Sponsored Guide or Strategy
Your brand sponsors one of our high-traffic trading guides or strategy pages. Your logo, a brief sponsor note, and a linked CTA appear within the guide. The editorial content remains ours — we won't compromise accuracy for a sponsorship.
High-traffic pages · Logo + CTA · Monthly or annual rate
POA
Per month
Newsletter Sponsorship
Your message delivered directly to 18,000+ active exchange traders. One sponsor per edition. Plain-text or HTML format. We write the copy in our voice — it performs better and our readers trust it more than standard ad copy.
18K+ subscribers · One sponsor per send · Weekly cadence
POA
Per send
Display Advertising
Banner placements in sidebar and between-section positions across the site. Responsive formats. IAB standard sizes. We run limited display inventory to keep the experience clean — fewer, higher-quality placements only.
Sidebar + in-content · IAB standard sizes · Monthly rate
POA
Per month
Custom Content Partnership
A bespoke arrangement — dedicated landing pages, co-branded tools, exclusive data partnerships, or custom integrations. We've built calculator tools, market trackers, and strategy guides in partnership with software vendors. Tell us what you're trying to achieve.
Fully bespoke · Discussed on enquiry
POA
Bespoke
Our Audience
Highly targeted, financially active, and in-market for trading tools.
Audience Demographics
Primary marketsUK, Ireland, Australia
Top traffic sourcesOrganic search, direct, newsletter
Top deviceDesktop 61%, mobile 39%
User intentResearch, comparison, purchase
Betfair account holders~78% of readers
Using third-party software~44% of readers
Monthly trading stakes (£)£500 – £50,000+
Why Advertise Here
Zero wasted impressions — every reader is already interested in Betfair Exchange. They found us by searching for it.
High commercial intent. Our top pages are "best trading software", "Bet Angel review", "free Betfair software" — readers who convert.
We don't run gambling operator ads, poker sites, or casino offers. Our readers see us as a clean, trustworthy source.
Long-form, high-engagement content. Average session over 4 minutes. Readers finish our guides.
Software vendors see meaningful trial registrations. Newsletter converts at 3-5x typical display rates.